Here are short segments of video footage shot in discussion with a group of high school students around issues of commodification, commercialization, consumerism and cool. File sizes tend to be on the large size. I recomend opening and/or downloading these videos with a high-speed internet connection. Click each square to open a video, right-click and "save link as" to download a video. In order to enjoy this experience fully, you'll need a current version of windows media player available at microsoft.com what is cool? what is cool? sweater story what is cool? scene clothes we like hip-hop generic identity music commercialization music commercialization continued underground underground the story of metallica music for the masses advertising trucks beliefs on ads sellout? shoes response to coolhunting trends from where? nice shirt corporation more corporation buying into it to buy or not to buy is that track an ad? product placement how aware are people of advertising? do youth have a voice? what's the future of cool?